Children have played with dolls for millenia. It was a good run.
Mattel is the maker of Barbie and Hot Wheels, but this year its top selling toy is a plastic cell phone case, according to the Financial Times (subscription required):
Whether a new Kindle Fire, or a hand-me-down iPad, analysts predict 2012 will be the year children as young as three-years-old will unwrap tablets at trendsetting rates. And that has the traditional toy companies scrambling to stay relevant.
Toymakers have long been aware of creeping digitization of playtime and the annoying acronym KGOY (“Kids getting older younger”) But they may have been slow to realize that personal technology might pose an existential threat to more analog toys. They’re trying to adapt:
This Christmas, [Hasbro] has high hopes for the reinvention of its popular 1990s plush toy, Furby. The new interactive version comes with a free mobile app that kids can use to feed Furby, and translate the things it says in “Furbish” to English. The toy is also built with artificial intelligence, so its behaviour changes depending on how it is treated, whether its tail is pulled or it is tickled.
But even if this updated “hamster/owl creature” performs well this year it seems unlikely that toymakers will be able to get away with this kind of retread five years from now. “Everyone I know who has a kid under 10 has a tablet in the house,” a toy investor told the FT. “And that tablet is the babysitter.”
Zoe making a FaceTime call to Tante Kandi.
When I tell people Z’s favorite hobby is playing with electronics like my iPad, remotes, keyboards and cell phones, people usually laugh it off as “Mommy exaggeration.” After spending a couple hours with the kid, during which she grabs ahold of their cell, goes online and starts taking pictures, they quickly realize there’s no flourish to my tales.
At just 17 months, Z is totally at home with video calls, musical apps and touch screens in a way that the late Steve Jobs probably didn’t even expect (or maybe he did, the genius!). And it’s not just my baby who’s tablet-crazed. Turns out, kids all over are hoping to unwrap tech over traditional toys today. From Salon: